ELEVATOR PITCH

An elevator pitch is a classic technique whereby an individual sells something in a very short period of time. This is accomplished in three easy steps:

1. Create a scene that demonstrates what problem the product solves.

2. Pre-answer anticipated questions and concerns.

3. Close the deal with an action step while asking for a commitment.

Individuals should avoid the common mistake of continuing to sell after someone has already bought. They must adopt the posture that they are doing the customer a favor, not the other way around.

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