Just as a great restaurant experience involves more than just a great meal, a great communication experience involves more than just a great message. Creating a great experience relies on using people’s emotions to create connections. Without connections, messages are lost. Emotionally connective communications are created two ways: Through behaviors that convey warmth, caring, and interest in others. Through content that is emotionally appealing, such as stories, analogies, and humor. The Communicator’s Roadmap provides a way of mapping every communication experience along a four-quadrant matrix, with the goal of moving from self-centered to audience-centered communication and low emotional connection to high emotional connection communication. The quadrants in the Communicator’s Roadma
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