Importance of People

The Importance of People

Successful businesses strive constantly to develop and grow. Senior management decide on the strategies needed to move the organisation forward and define objectives the organisation needs to achieve. They keep a close eye on the business environment within which they operate. They may introduce new products or services in order to capitalise on market demand and improve their quality, their customer support or any other relevant aspect of their business performance. They may launch business change initiatives aiming to achieve the twin key competencies of effective business performance and cost-efficiency.

But, to make all of this happen you need people. People who can handle difficult problems or customer complaints; people who can work with dedication and accuracy; people who can communicate clearly with a diverse group of individuals; people who can examine business intelligence information and find trends, opportunities and insights; people who can manage other people.

We often hear the phrases ‘our people are our key resource’ or ‘our staff are the secret of our success’, but sometimes we suspect these are empty words, spoken without any sense of real meaning behind them. However, in successful organisations, there is a strong basis for these phrases. We could also add to them:

• People have different priorities and concerns.

• People value different things.

• Senior managers are people.

• Our customers are also people.

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