IMPORTANT vs URGENT

ACT ON THE IMPORTANT, DON’T REACT TO THE URGENT

People make decisions all the time. Many of them are unconscious, or almost automatic. However, those decisions impact their lives in a variety of ways. Even a decision as simple as what time to get up in the morning has an impact.

Decision making takes place in one of two areas of the brain. The Reactive Brain drives the automatic decisions, such as driving a car or avoiding danger. The Thinking Brain drives the more conscious decisions, like many of the decisions people make in their jobs and their personal lives every day.

One of the keys to better decision making in terms of creating a more productive and fulfilled life is to bring intentionality to the process by moving from reactive to thoughtful thinking regarding how to spend time, attention, and energy.