LinkedIn Writing Protocol

LinkedIn Writing Protocol for Corporate Professionals

Using the PRISM™ Framework – Prepare, Respect, Implement, Share & Maintain

In today’s professional world, your online presence is an extension of your personal brand and your organization's reputation. Whether you’re a senior leader or an emerging professional, how you present yourself on LinkedIn matters.This guide walks you through a thoughtful and structured approach using the PRISM™ Model — a powerful acronym for Prepare, Respect, Implement, Share, and Maintain.

P – PREPARE: Plan Your Presence

Before you post on LinkedIn, take time to plan. Consider your intention, target audience, and alignment with your company’s values.

Do:

• Define your content pillars (e.g., leadership, innovation, DEI, wellness).

• Create a calendar of meaningful events or insights you can share.

• Draft posts with clear structure: introduction → insight → call to action.

• Use authentic, first-person voice to connect with your network.

Don’t:

• Post without clarity or purpose.

• Follow trends blindly without aligning to your role or goals.

• Ignore your employer’s branding and communication guidelines.

R – RESPECT: Uphold Digital Etiquette

Respect is at the core of digital professionalism. Respect your organization, audience, colleagues, and your own brand.

Do:

• Tag people and organizations with relevance and permission.

• Acknowledge team efforts and collective achievements.

• Credit authors, sources, and co-creators where due.

• Be inclusive and mindful of language and tone.

Don’t:

• Share confidential or internal information.

• Use inappropriate humor, sarcasm, or overly casual language.

• Complain or criticize individuals, companies, or industries.

I – IMPLEMENT: Craft Thoughtful, Value-Based Posts

This is where your intent becomes action. Craft posts that inform, engage, and elevate conversations in your domain.

Do:

• Share learnings from failures and successes.

• Talk about your work culture, achievements, and leadership lessons.

• Add visuals, infographics, or document uploads.

• Use 3–5 relevant hashtags (e.g., #LeadershipDevelopment, #HRTrends).

Don’t:

• Overuse hashtags or emojis.

• Make posts only about self-promotion.

• Copy-paste from others without attribution.

S – SHARE: Build Your Community with Care

Sharing goes beyond content — it’s about engaging meaningfully with your network and amplifying voices.

Do:

• Comment thoughtfully on others’ posts.

• Repost relevant company updates with your personal perspective.

• Encourage others in your organization to engage.

• Celebrate diversity, inclusion, and social impact.

Don’t:

• Ignore your connections’ engagement.

• Spam comment sections or over-tag.

• Overpost in a single day — less is often more.

M – MAINTAIN: Evolve and Reflect

Digital presence isn’t a one-time task; it’s a journey. Keep your profile and contributions dynamic, relevant, and aligned with your evolving role.

Do:

• Audit your LinkedIn presence quarterly.

• Keep your bio, title, and banner image updated.

• Revisit your voice and tone as your career progresses.

• Learn from analytics (likes, comments, reach) to refine your approach.

Don’t:

• Let your profile become stagnant.

• Forget to respond to messages or opportunities.

• Deviate from your authentic self or role-based persona.

Follow https://www.linkedin.com/in/dr-anubha-walia-12850018/

The best LinkedIn profiles aren’t the loudest — they’re the most consistent, credible, and conscious.By following the PRISM™ approach, you’ll not only protect your professional integrity but also influence and inspire others in your network.

PRISM = Prepare. Respect. Implement. Share. Maintain.Let your digital presence reflect the leader you truly are.