Values represent what is important to people. They necessitate a shared understanding of how to behave. The idea of values in business is complex. While many businesses today are making an effort to be more values based, they is often a large gap between their self-prescribed values and actual business practices. R. Edward Freeman and Ellen R. Auster explore this “values gap” in their book Bridging the Values Gap, along with strategies for how companies can close the gap and regain the trust of their customers.
THE VALUES GAP IN BUSINESS